Our Story
Fade: Redefining Men's Fashion with Timeless Minimalism
Born out of a shared passion for impeccable style and a desire to provide essential pieces for the modern man, Fade represents a new era of sophistication and minimalism. Founded by a cohort who have a collective love for key essentials in their own wardrobes, we set out to develop a line of core basics every man should own. Within our team lies decades worth of shared experience relative to the clothing and fashion industries, with a specific focus on our home ground; South Africa. After years of planning and ideating, we're now presenting you with a collection that is truly symbolic of how we believe most men want to dress, with quality, simplicity and class in mind.
Inherent at our core is the belief that true style lies in simple silhouettes, versatile fits, comfort and the allure of effortless minimalism. Our curated collection showcases this belief at an essence level, offering a range of wardrobe essentials that transcend fleeting trends. Featuring a range of outfit fundamentals such as denims, tees, sneakers, jackets and more, each Fade piece is designed with the intention of elevating your wardrobe with understated taste.
What sets Fade apart is our unwavering commitment to exceptional quality and design. Conceptualising every detail of the collection meant ensuring that all garment characteristics were Fade perfect and holding onto a standard we're proud of, not necessarily the standard currently known and accepted.
Welcome to the #MadeByFade collective, where style meets substance, and where the art of dressing becomes an expression of your persona. Embrace the power of minimalism and start your wardrobe's essentialist collection with Fade.
Born out of a shared passion for impeccable style and a desire to provide essential pieces for the modern man, Fade represents a new era of sophistication and minimalism. Founded by a cohort who have a collective love for key essentials in their own wardrobes, we set out to develop a line of core basics every man should own. Within our team lies decades worth of shared experience relative to the clothing and fashion industries, with a specific focus on our home ground; South Africa. After years of planning and ideating, we're now presenting you with a collection that is truly symbolic of how we believe most men want to dress, with quality, simplicity and class in mind.
Inherent at our core is the belief that true style lies in simple silhouettes, versatile fits, comfort and the allure of effortless minimalism. Our curated collection showcases this belief at an essence level, offering a range of wardrobe essentials that transcend fleeting trends. Featuring a range of outfit fundamentals such as denims, tees, sneakers, jackets and more, each Fade piece is designed with the intention of elevating your wardrobe with understated taste.
What sets Fade apart is our unwavering commitment to exceptional quality and design. Conceptualising every detail of the collection meant ensuring that all garment characteristics were Fade perfect and holding onto a standard we're proud of, not necessarily the standard currently known and accepted.
Join us on this journey as we redefine men's everyday fashion, one essential piece at a time. Fade is not just a brand; it's an invitation to join our community, exude confidence in every step, and to make a lasting impression with every ensemble. As we grow and pave a way of our own, we're set to do so hand-in-hand with every person who is a part of our community, from all corners of the globe, including yourself.
Your perspective is the lens through which our inspiration is formed and so we're taking every care to consider your ideas, visions and preferences through the development of Fade, always.
Welcome to the #MadeByFade collective, where style meets substance, and where the art of dressing becomes an expression of your persona. Embrace the power of minimalism and start your wardrobe's essentialist collection with Fade.
